Meanwhile, Sygic’s iPhone app, which also uses data from local digital cartographer MapmyIndia, still costs a prohibitive $27.99. Stencl told TechCrunch it was forced to eliminate the fee for the Android version of the Sygic India: GPS Navigation app because of low daily sales in India (~$250 a day) - about a sixth of sales in the United States (>$1,500 a day). As Indian Android owners remain reluctant to purchase apps, mapping providers are turning to features such as offline availability to compete with Google, which has grown in stature since launching turn-by-turn navigation and live traffic updates for Indian smartphone users last year. Poor Sales In India Force Maps Provider Sygic To Release Navigation App For FreeĪpp developers are struggling to make money in India because of low credit card penetration, according to Michael Stencl, CEO of maps provider Sygic, which has now dropped the $5.58 fee to download its GPS navigation app.
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